App developer encourages creation of iPad apps first

Posted on January 21, 2011

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In an app Q&A on the Poynter Institute’s website, William Tallent, CEO of app developer Mercury Intermedia, encourages other app developers to create new apps for the iPad before any other platform. We noted yesterday on Twist that the 9-month-old iPad has already generated $10 billion in revenue for Apple. Tallent said there is evidence that iPad apps have advertising rates five times higher than comparable iPhone apps and users spend more time with apps on the iPad. According to the article, “Tallent told attendees that those readership and revenue patterns mean an iPad app with 50,000 active monthly users could produce more than $2 million in annual profits.”

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Posted in: Tech Twist