New York Times takes on “hands-off” Twitter policy

Posted on February 25, 2011

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Many news organizations have very strict social media policies; but not the New York Times. Editors don’t micro-manage their staffers’ use of the Twitter and allow them to come up with their own social media strategies. Executives say this “hands-off” approach has helped staffers build a better relationship with readers and has even developed into some story leads. Reporters say they like being conversational with readers and providing some of those behind-the-scenes looks to their published stories. In our opinion, too many news organizations have policies where reporters can do little more than send out links to their stories on social media platforms. Where’s the interaction? Isn’t that what social media is all about?

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Posted in: A Social Twist