Online revenue can’t save print newspaper business model

Posted on February 28, 2011


We’ve all heard it and the experts are saying it again: The newspaper industry’s print business model won’t be saved through only online revenue. Take into account that the Washington Post lost $5 of print ad revenue for every $1 of online revenue it gained in the last seven years. Overall, the newspaper gained $18 million in online revenue but lost $88 million. See the problem? For years, the general newspaper industry has been sticking to its original business model by just adding in some advertising modules on their websites. What they really need to do is revamp their entire strategy. We’re waiting for a fine example of that.

Posted in: Twists and Turns