College students would take less pay over limited access to social media

Posted on December 6, 2011


This has been reported before but the frequency of the message is what makes this pertinent. College students want access to their social media. The U.S. News & World Report posted an article interviewing Gabbi Baker, a social media savvy student at George Washington University. She says her social media usage is “more of a habit than a hobby.” She isn’t alone. The article also mentions a study conducted by Cisco of 1,400 college students and 1,400 professionals between the ages of 21 and 29. The study determined that many college age students and young professionals would give up job opportunities with higher salaries in exchange for unlimited access to their social media accounts. Does this sound stupid? We don’t think so. Here are two quotes by Baker that seem valid:

“I’ve really found [social media] to be an instrumental tool in building my network and learning what I want to do careerwise.”

“I don’t know if I’d necessarily value a company that doesn’t see the value of social media.”

Posted in: A Social Twist